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Q Instructions • Write a 1,000-to 1,500-word, double-spaced APA formatted paper focusing on: • The most common type of contractual vertical marketing system is the franchise. Visit the website franchise.org and find one franchise that interests you. Write a paper describing the franchise, the benefits/disadvantages, financial risks, market opportunities in your local area, etc. Include detailed information on overall market opportunities and include facts/figures to support your decision on whether to pursue this franchise or not. • Format your paper consistent with APA guidelines.

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This analysis is focused on franchise opportunities that can be explored in the Clarksville, TN geographical area. The operating environment and the attributes of Little Caesars to that signal it being a success are identified. The advantages and disadvantages of the franchise opportunity is also evaluated to ensure that the business will yield a desirable financial result in the long term. The analysis of the business operations is relevant to understand the conditions of the company, the trend in the industry, and the macroeconomic performance in Tennessee to justify the need for a pizzeria in the area.